If you are a small business owner, you might not be aware of how crucial it is for today’s businesses, small and large, to be visible in search engines, Google in particular. This will not only help your business grow, but also increase your reach far beyond what traditional media can offer.

Search engine optimization (SEO) is the process of getting you a higher rating on sites like Google and link building is widely accepted as a major way of making that happen. So what can this mean for your business?

Keep reading to learn how link building can take your business to unimaginable heights.

So What Is Link Building Anyway?

There’s a lot to it but to get a basic understanding, it’s the process of linking websites to one another and therefore increasing their authority on Google all while driving web traffic. The more links back to your business or brand’s site, the more authority Google sees you have through the relevant keywords.

Link building, in the eyes of the experts, is a major player in terms of creating brand awareness and trust amongst potential customers with the intention of turning those into sales. Links can be in more places than you might think at first.

While having links to your website on as many other websites is crucial, social media can also play a major part in building your authority. This can be done largely through sponsored posts.

Is This Something I Have To Do Myself?

Taking the steps to have more authority to your name’s online presence is possible and the actual question there is whether that’s worth it for you or not. You’d want to start with using keyword tools to see what the most relevant searches that deal with your product or brand and then start making the moves to more associate those words to you.

Many are going to suggest bringing in professionals that offer link building services. Depending on how marketing and SEO savvy you are, bringing in an agency to help might just be the ticket to saving you time and money in the long run if they are getting increased traffic to you at a much quicker rate than you’d be able to.

What Does The Content Look Like?

If this is a concern of yours, as it should be, you’ll need content with links back to your service, website, etc, that’s witty, fun, and a must-interact from your target audience. An interaction can be any form of engagement – likes, reposts, shares, anything.

No pressure but you’ll want content that’s as memorable as possible so the most eyes will want to see it. That might sound like pressure to deliver and could be a point for bringing in the professionals who come with creativity on top of years of experience.

It might seem frightening, but being hands off and allowing their creativity to flow might be your ticket to something viral (at least within your market niche).  If there’s lightning in a bottle that contains a link back to your business, it might just be the ticket to a long term increase in traffic.